Aetna

Featured work: Social, Web Banners, E-mail, Bus Wraps, Public Transit Stations Domination, Radio, Digital Media

Objective: This campaign aims to engage Federal Employees in the Washington, DC area during the Open Enrollment season by showcasing Aetna Federal Health Plans’ ability to cater to a diverse range of needs. The focus is on conveying the message that Aetna understands and meets the unique requirements of every individual, regardless of their personal circumstances or preferences.

Role: Art Direction, Design