MOM

Conceptual Executions: Logo

Objective: The logo for "Member Obsession in the Moments that Matter" (MOM) should visually capture the essence of CVS's commitment to exceptional member care during crucial moments, while seamlessly fitting within the CVS brand identity. It should convey empathy, attention to detail, and alignment with the overarching CVS brand ethos, "Bringing our heart to every moment of your health™."

Role: Art Direction, Design